Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer–Reviewer Peer Types
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DOI: 10.1109/tem.2021.3091180
Abstract: Prior studies have paid little attention to the roles of online reviews of competing products on individuals’ purchase behaviors. This article contributes to the literature by unraveling the effect of competing product reviews on consumer… read more here.
Keywords: competing product; product; consumer; consumer reviewer ... See more keywords