The underexplored impacts of online consumer reviews: Pricing and new product design strategies in the O2O supply chain
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Production Economics"
DOI: 10.1016/j.ijpe.2021.108148
Abstract: Abstract In recent years, online consumer reviews have become popular in platform sellers to increase product sales, and the literature has widely recognized those reviews' positive impacts. Nevertheless, this paper identifies online consumer reviews' negative… read more here.
Keywords: consumer reviews; online consumer; consumer; supply chain ... See more keywords
The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.09.027
Abstract: Abstract Prior research on online consumer reviews (OCRs) has focused more on the volume and valence of all OCRs as a whole and less on their individual contents. This paper investigates the importance of multidimensional… read more here.
Keywords: product sales; product; functional emotional; online consumer ... See more keywords
Understanding the influence of submission devices on online consumer reviews:A comparison between smartphones and PCs
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.102028
Abstract: Abstract Online consumer reviews (OCRs) are of immense value to businesses and consumers. With the rapid development of mobile Internet, smartphones have become an important device for consumers to publish OCRs. Information input is more… read more here.
Keywords: smartphones pcs; via smartphones; consumer; online consumer ... See more keywords
Dynamic pricing of electronic products with consumer reviews
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DOI: 10.1016/j.omega.2017.08.014
Abstract: Abstract Consumer reviews have become pervasive for e-commerce in recent years, especially for electronic products. In this paper, we investigate the optimal pricing strategies for a platform selling electronic products when consumers sequentially learn about… read more here.
Keywords: quality; consumer; seller; pricing ... See more keywords
Impacts of online consumer reviews on a dual-channel supply chain
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DOI: 10.1016/j.omega.2020.102266
Abstract: Abstract This paper investigates the effects of online consumer reviews (OCRs) in a dual channel where the manufacturer distributes a product through a retail channel and an Internet channel. We develop game-theoretic models to capture… read more here.
Keywords: dual channel; channel; price; online consumer ... See more keywords
Love Consumption at the Digital Age: Online Consumer Reviews and Romantic Gift Giving
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Global Marketing"
DOI: 10.1080/08911762.2018.1564161
Abstract: Abstract China is the biggest e-commerce market and a trend leader in the global marketplace. This study examined how different types of online consumer reviews (OCRs) and types of romantic gift-giving might affect Chinese consumers’… read more here.
Keywords: gift; romantic gift; online consumer; gift giving ... See more keywords
Adoption patterns and marketing strategies for vegan products: insights from Amazon consumer reviews
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DOI: 10.1080/0965254x.2025.2549821
Abstract: ABSTRACT This study addresses a theoretical gap in understanding how vegan consumption patterns evolve across the product life cycle – a dimension often overlooked in research that relies on cross-sectional or self-reported data. Using a… read more here.
Keywords: consumer; patterns marketing; marketing strategies; adoption patterns ... See more keywords
Effects of online consumer reviews on firm-based and expert-based communications
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Research in Interactive Marketing"
DOI: 10.1108/jrim-02-2017-0007
Abstract: Purpose To explain and empirically test how different marketing communication channels interact with each other and contribute to brands’ diverging marketplace performance. Design/methodology/approach With a unique data set combining key variables of major passenger car… read more here.
Keywords: communication; based communications; firm based; online consumer ... See more keywords
Multi-Strategy Sentiment Analysis of Consumer Reviews Based on Semantic Fuzziness
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DOI: 10.1109/access.2018.2820025
Abstract: Since Internet has become an excellent source of consumer reviews, the area of sentiment analysis (also called sentiment extraction, opinion mining, opinion extraction, and sentiment mining) has seen a large increase in academic interest over… read more here.
Keywords: sentiment; strategy sentiment; multi strategy; consumer reviews ... See more keywords
The Role of Humor in Management Response to Positive Consumer Reviews
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DOI: 10.1177/10949968221083095
Abstract: Marketing managers increasingly monitor their company's online reputation and respond to online consumer reviews on various digital platforms. The current literature provides valuable insights into effectively initiating management response (MR) to negative reviews. However, research… read more here.
Keywords: management response; consumer; consumer reviews; humor ... See more keywords
Impoliteness in negative online consumer reviews: A cross-language and cross-sector comparison
Sign Up to like & getrecommendations! Published in 2020 at "Intercultural Pragmatics"
DOI: 10.1515/ip-2020-0001
Abstract: Abstract This article presents a multifaceted comparative investigation into the linguistic impoliteness in the negative online consumer reviews on one of the world’s largest e-commerce tycoons and the flagship giant Amazon. The findings were derived… read more here.
Keywords: impoliteness negative; consumer reviews; negative online; online consumer ... See more keywords