Relationships between functional food consumption and individual traits and values: A segmentation approach
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DOI: 10.1016/j.jff.2021.104736
Abstract: Abstract This study aimed to identify, describe, and compare consumer segments based on food- and health-related values and traits and how the segments are related to functional food consumption. A hybrid hierarchical k-means clustering approach… read more here.
Keywords: functional food; food consumption; health; food ... See more keywords
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments
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DOI: 10.1080/0965254x.2018.1464051
Abstract: Abstract Co-creation with consumers is increasingly attracting the interest of companies, as a rich source of innovation and value generation. However, the triggers of consumer’s interest toward co-creation and how they change among different consumer… read more here.
Keywords: product; creation; interest; consumer segments ... See more keywords
Consumer segments in the smart environmental objects market
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DOI: 10.1108/jcm-12-2017-2472
Abstract: Purpose The purpose of this study is to explore consumers’ profiles for and purchase intentions towards smart environmental objects. It segments consumers according to two apparently contradictory dimensions of smart environmental objects: environment (i.e. environmental… read more here.
Keywords: environmental objects; smart environmental; purchase intentions; consumer segments ... See more keywords
Shopping Hard or Hardly Shopping: Revealing Consumer Segments Using Clickstream Data
Sign Up to like & getrecommendations! Published in 2021 at "IEEE Transactions on Engineering Management"
DOI: 10.1109/tem.2021.3070069
Abstract: The recent rise of big data analytics is transforming the apparel retailing industry. E-retailers, for example, effectively use large volumes of data generated as a result of their day-to-day business operations data to aid operations… read more here.
Keywords: clickstream data; hard hardly; shopping hard; consumer segments ... See more keywords