Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration
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DOI: 10.1108/imr-06-2021-0194
Abstract: PurposeThis paper aims to illustrate the scope and challenges of using computer-aided content analysis in international marketing with the aim to capture consumer sentiments about COVID-19 from multi-lingual tweets.Design/methodology/approachThe study is based on some 35… read more here.
Keywords: six countries; methodology; international marketing; machine learning ... See more keywords