The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis:
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DOI: 10.25384/sage.c.4501721.v2
Abstract: Many firms introduce both business-to-business service innovations (B2B-SIs) and business-to-consumer service innovations (B2C-SIs) and need to better allocate their resources. However, they are un... read more here.
Keywords: consumer service; business business; business consumer; business ... See more keywords