Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator
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DOI: 10.1080/13527266.2019.1630663
Abstract: ABSTRACT This study aims to understand the antecedents and consequences of consumer skepticism with respect to cause-related marketing (CRM). The study examines the mediating and moderating impact of attitude toward brand image and gender on… read more here.
Keywords: consumer skepticism; study; consequences consumer; marketing ... See more keywords
ECOLABEL STRATEGY OF THE MANUFACTURER UNDER ENVIRONMENTAL PREFERENCE AND SKEPTICISM BEHAVIORS
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DOI: 10.30638/eemj.2025.048
Abstract: Ecolabel has become an important tool for the manufacturer to disclose green quality information of their products, such as the European “Blue Angel”, the US “Energy Star”. Envrionmental preference enables consumers willing to buy ecolabel… read more here.
Keywords: manufacturer; ecolabel; preference; consumer skepticism ... See more keywords