Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media
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DOI: 10.1016/j.jbusres.2017.12.050
Abstract: Despite the considerable expansion of brand-hosted social media, it is still not clear whether and how brand-consumer social sharing contributes to virtual media engagement. Drawing on the theory of close relationships, this study provides a… read more here.
Keywords: social media; consumer social; brand; social sharing ... See more keywords
Probing Consumer Awareness & Barriers Towards Consumer Social Responsibility: A Novel Sustainable Development Approach
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DOI: 10.18280/ijsdp.160109
Abstract: Global scenario has revealed paucity of consumers’ awareness towards their social responsibilities which is certainly crucial to step forward on path of sustainable development. Regulating corporates practices has practically struggled for resource wastage reduction, dipping… read more here.
Keywords: consumer; social responsibility; sustainable development; consumer social ... See more keywords