A consumer socialization approach to understanding advertising avoidance on social media
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DOI: 10.1016/j.jbusres.2020.01.062
Abstract: Abstract The past five years have seen a rapid growth of advertising on social media platforms (SMPs). The current study adopts the consumer socialization framework to investigate predictors of advertising avoidance on SMPs (Facebook, Twitter,… read more here.
Keywords: social media; consumer socialization; advertising avoidance; avoidance ... See more keywords
Prosocial consumer socialization: how socialization agents impact prosocial attitudes and behavior
Sign Up to like & getrecommendations! Published in 2020 at "Atlantic Journal of Communication"
DOI: 10.1080/15456870.2020.1751627
Abstract: ABSTRACT Individuals donating to and volunteering with charitable organizations is an important and increasingly necessary aspect of society. Through the use of an online survey of college students from a large southwest university (N= 374),… read more here.
Keywords: social media; prosocial attitudes; socialization; socialization agents ... See more keywords
Technology readiness of teenagers: a consumer socialization perspective
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DOI: 10.1108/jsm-07-2017-0262
Abstract: The purpose of this study is to explore the role of culture-specific socialization factors such as antecedents to technology readiness index (TRI) scale to understand the adoption of cutting-edge technologies among teenagers.,The conceptual model was… read more here.
Keywords: consumer socialization; technology readiness; readiness teenagers; technology ... See more keywords
The Influence of Parental and Communication Style on Consumer Socialization
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DOI: 10.2501/jar-2017-002
Abstract: ABSTRACT This meta-analysis merged family communication pattern (FCP) and parental socialization literature streams to offer renewed perspectives on how parents intervene in media-related consumer-socialization interactions with children. With only one exception, FCP-type effects were not… read more here.
Keywords: socialization; communication; parental socialization; style ... See more keywords