Articles with "consumer style" as a keyword



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Effect of decision-making style on travel intention of religious tourism (Qom as religious tourism destination in Iran)

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Published in 2019 at "International Journal of Applied Management Science"

DOI: 10.1504/ijams.2019.10018988

Abstract: Marketing experts are interested in travel intention since it enables them to analyse tourists' consumer behaviour. In order to understand the behaviour of religious tourists, this study concentrates on the effect of decision-making styles on… read more here.

Keywords: religious tourism; style; travel intention; consumer ... See more keywords