Sustainable Marketing and Consumer Support for Sustainable Businsses
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DOI: 10.1016/j.spc.2020.10.018
Abstract: Abstract Numerous studies have focused on how consumers evaluate the sustainability of products. However, researchers need more understanding about how consumer values and consumer perceptions of the marketplace practices of firms influence consumer support for… read more here.
Keywords: marketing consumer; consumer; consumer support; support sustainable ... See more keywords
Consumer Support for Climate Policies Driven by Political Ideologies
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DOI: 10.1177/02761467241291007
Abstract: Consumer support for climate policies is essential for new sustainable consumption patterns, which may face challenges considering the left-right political spectrum. This study aims to understand how different types of climate policies receive different levels… read more here.
Keywords: consumer support; climate; support climate; climate policies ... See more keywords