Sustainable Marketing and Consumer Support for Sustainable Businsses
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DOI: 10.1016/j.spc.2020.10.018
Abstract: Abstract Numerous studies have focused on how consumers evaluate the sustainability of products. However, researchers need more understanding about how consumer values and consumer perceptions of the marketplace practices of firms influence consumer support for… read more here.
Keywords: marketing consumer; consumer; consumer support; support sustainable ... See more keywords