Implementing immersive technologies in consumer testing: Liking and Just-About-Right ratings in a laboratory, immersive simulated café and real café
Sign Up to like & getrecommendations! Published in 2020 at "Food Quality and Preference"
DOI: 10.1016/j.foodqual.2020.103934
Abstract: Initial research indicates that the use of immersive technologies may improve the predictive validity and reliability of liking scores in consumer testing. However, how immersive technologies impact Just-About-Right ratings is hardly known. Forty-five participants took… read more here.
Keywords: laboratory immersive; caf; consumer testing; right ratings ... See more keywords
Gender-Disaggregated Consumer Testing and Descriptive Sensory Analysis of Local and New Yam Varieties
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DOI: 10.3390/foods12030537
Abstract: Gender-disaggregated sensory evaluation has become an essential element that could enhance breeding activities by increasing the adoption of new varieties. The effect of age, sex and geographical location on descriptor preferences for boiled and pounded… read more here.
Keywords: yam; consumer testing; gender disaggregated; pounded yam ... See more keywords