Replicating consumer value scales: A comparative study of EVS and PERVAL at a cultural heritage site
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DOI: 10.1016/j.jbusres.2020.01.070
Abstract: Abstract PERVAL (PERceived VALue) scale has been frequently replicated and adapted in tourism to measure consumer value; however, EVS (Experiential Value Scale) better reflects the experiential nature of tourism consumption. Focusing on a famous cultural… read more here.
Keywords: cultural heritage; consumer value; heritage site; value ... See more keywords