Social rank: implications for consumers as actors and observers.
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DOI: 10.1016/j.copsyc.2019.07.024
Abstract: This review provides an introduction to the relationship between consumers' social rank and their behavior as actors and observers. As actors, people's experience of occupying a position of lower or higher social rank-whether actual or… read more here.
Keywords: rank implications; implications consumers; social rank; actors observers ... See more keywords