The effect of attribute originality on consumers’ adoption intention of customization: The role of construal level
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102116
Abstract: Abstract As consumers' preferences become increasingly diversified, many companies strive to satisfy individual needs by offering customization options for products or services. To enhance the effectiveness of customization strategies, managers need to decide what type… read more here.
Keywords: customization; adoption intention; construal level; consumers adoption ... See more keywords
Examining Consumers’ Adoption of Smart Wearable Payments
Sign Up to like & getrecommendations! Published in 2022 at "SAGE Open"
DOI: 10.1177/21582440221117796
Abstract: Smart wearable (SW) devices have attracted the users’ attention and their utility has been increasingly employed in different arenas of life. Of late, it is expected that wearable payments will be the norm of mobile… read more here.
Keywords: smart wearable; consumers adoption; adoption smart; wearable payments ... See more keywords