The effects of online store informativeness and entertainment on consumers’ approach behaviors
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DOI: 10.1108/apjml-03-2019-0182
Abstract: Purpose The purpose of this paper is to examine how informativeness and entertainment, two important online store characteristics, influence consumers’ approach behaviors. The current research also investigates the mechanism and boundary condition behind these relationships.… read more here.
Keywords: consumers approach; online store; entertainment; approach behaviors ... See more keywords