How Consumers Assess Free E-Services
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DOI: 10.1177/1094670517746779
Abstract: Despite the ubiquity of free e-services (e.g., free music/video streaming services), little empirical research has examined how consumers assess such service offerings. This research reveals the crucial role of consumer-perceived nonmonetary costs (NMCs; e.g., related… read more here.
Keywords: free services; research; option; consumers assess ... See more keywords