INDIAN FEMALE CONSUMERS' BRAND AWARENESS TOWARD COLOUR COSMETICS BRANDS: AN EXPLORATORY STUDY.
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DOI: 10.21474/ijar01/5336
Abstract: Samira Shakeri Fakher 1 and Dr. S.J.Manjunath 2 . 1. Research Scholar, MBA Department, B.N. Bahadur Institute of Management Sciences (BIMS), University of Mysore, Karnataka, India. 2. Associate Professor and Chairman, MBA Department, B.N. Bahadur… read more here.
Keywords: indian female; awareness toward; brand awareness; consumers brand ... See more keywords