Fashion consumers’ channel-hopping profiles by psychographics and demographics
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Market Research"
DOI: 10.1177/1470785318821854
Abstract: Omni-channel retailing has created different shopping paradigms, such as channel hopping, to meet diverse consumer expectations through various channels. Based on the consumer decision-making model, this study explored the typology of consumer groups based on… read more here.
Keywords: consumers channel; fashion consumers; consumer; omni channel ... See more keywords