Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Interactive Marketing"
DOI: 10.1016/j.intmar.2018.10.002
Abstract: Abstract Although posting food photos has become a pervasive phenomenon on social media platforms and has significant marketing implications for restaurants, there is not much evidence concerning why this practice has such implications. Building on… read more here.
Keywords: consumers dining; social media; posting food; food photos ... See more keywords
What Can Drive Consumers’ Dining-Out Behavior in China and Korea during the COVID-19 Pandemic?
Sign Up to like & getrecommendations! Published in 2021 at "Sustainability"
DOI: 10.3390/su13041724
Abstract: Currently, living with COVID-19 under certain protective measures still continues as the “new normal” for most of the world. The disruption that the pandemic has caused to societies and economies, especially to the restaurant industry,… read more here.
Keywords: perceived psychological; drive consumers; perceived physical; subjective norms ... See more keywords