The effect of consumers’ ethnocentric attitudes on their willingness for prosumption
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DOI: 10.1016/j.heliyon.2019.e02015
Abstract: The article aims to define the role of the ethnocentric attitude of purchasers in their integration with offerors through prosumption. It is of a theoretical and empirical nature. For the theoretical aspect, the literature on… read more here.
Keywords: consumers ethnocentric; prosumption; attitudes willingness; ethnocentric attitudes ... See more keywords