Elderly consumers and financial choices: A systematic review
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Financial Services Marketing"
DOI: 10.1057/s41264-020-00077-7
Abstract: The purpose of this paper is to investigate elderly choices and behaviors in financial services markets. A systematic review of a five-decade period (1970–2019) of academic research in the marketing field was carried out in… read more here.
Keywords: consumers financial; choices systematic; elderly consumers; systematic review ... See more keywords
The consumer protection as a driver of innovative development: case study for consumers of financial services
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DOI: 10.21272/mmi.2018.2-29
Abstract: Today, there is a clear understanding of the concept of “financial accessibility” as a necessary condition for sustainable poverty reduction, innovation and economic growth. However, the relationship between financial availability and traditional for the financial… read more here.
Keywords: protection; consumers financial; study; consumer ... See more keywords