The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making
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DOI: 10.1108/imr-08-2019-0205
Abstract: PurposeIndustry-wide crises involving consumer products place consumers at risk. Consumers rely on institutions that constrain corporate practice and control product quality to reduce risk. As institutions vary by country, country-of-origin (COO) acts as a salient… read more here.
Keywords: purchase; brand origin; origin country; consumers institutional ... See more keywords