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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.826121
Abstract: With the rapid development of livestreaming marketing in China, consumers spend an increasing amount of time watching and purchasing on the platform, which shows a trend of livestreaming addiction. In the early stage of the…
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Keywords:
livestreaming addiction;
consumers livestreaming;
state boredom;
addiction ... See more keywords