Examining Lebanese consumers' negative attitudes toward banks
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-05-2020-0265
Abstract: The purpose of this research is to investigate the causes of consumers' negative attitudes toward banks.,Based on the data collected through a survey, structural equation modeling (SEM) and path analysis were utilized to test the… read more here.
Keywords: lebanese consumers; consumers negative; negative attitudes; examining lebanese ... See more keywords
Impeding green customization: the roles of negative perceptions, environmental responsibility and claim type
Sign Up to like & getrecommendations! Published in 2023 at "Management Decision"
DOI: 10.1108/md-08-2022-1146
Abstract: PurposeThis study aims to investigate the impact of environmental responsibility (ER) on consumers' green customization intention (GCI), as well as the separate and joint moderating effects of consumers' negative perceptions and environmental claim type (ECT)… read more here.
Keywords: environmental responsibility; consumers negative; customization; claim type ... See more keywords
Reducing Resistance to Sponsorship Disclosure: The Role of Experiential Versus Material Posts
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Travel Research"
DOI: 10.1177/00472875231171668
Abstract: Despite the growing relevance of influencer marketing, recent research suggests that consumers have negative reactions to social media ads. Our research investigates how different types of disclosure (paid partnership vs. in-text disclosure) and post content… read more here.
Keywords: consumers negative; material; negative reactions; resistance ... See more keywords