How Consumers’ Pre-Crisis Associations and Attitude Certainty Impact Their Responses to Different Crises
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DOI: 10.1177/0093650217733361
Abstract: Through two experiments, this study examines how consumers with positive or negative associations in corporate ability (CA) versus social responsibility (CSR) respond to associated-based corporate crises. It also tests how consumers further adjust their responses… read more here.
Keywords: consumers pre; pre crisis; attitude certainty; crisis associations ... See more keywords