ASSESSMENT OF CONSUMERS' PREFERENCE FOR ORANGE-FLESHED SWEET POTATO PUREE CHAPATI: A CASE OF RURAL AND URBAN CONSUMERS IN KENYA.
Sign Up to like & getrecommendations! Published in 2023 at "Journal of the science of food and agriculture"
DOI: 10.1002/jsfa.12734
Abstract: BACKGROUND Orange-fleshed sweetpotato (OFSP) is bio-fortified with vitamin A precursors through breeding and is thus ideal for combating vitamin A deficiency (VAD). One of the potential mechanisms to promote the consumption of OFSP is to… read more here.
Keywords: rural urban; consumers preference; chapati; ofsp puree ... See more keywords
The Influence of Social Crowding on Consumers’ Preference for Green Products
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.832869
Abstract: With the increasingly crowded shopping environment, social crowding has become an important factor that affects consumers’ psychology and behavior. However, the impact of social crowding on consumers’ preference for green products hasn’t been focused on.… read more here.
Keywords: green products; preference green; consumers preference; social crowding ... See more keywords