PROFILING WINE CONSUMERS BY PRICE SEGMENT: A CASE STUDY IN BEIJING, CHINA
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DOI: 10.14674/1120-1770/ijfs.v626
Abstract: This study aimed to analyze and identify the purchase behavior and preferences of 976 Chinese wine consumers, particularly the differences in their demographics, purchase behaviors and recognition about wine based on a price segmentation categorized… read more here.
Keywords: consumers price; segmentation; study; wine consumers ... See more keywords
Shopping in Reality or Virtuality? A Validation Study of Consumers’ Price Memory in a Virtual vs. Physical Supermarket
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DOI: 10.3390/foods11142111
Abstract: This study validates a VR supermarket as a research tool by studying the influence of the food shopping setting on consumers’ price memory—an important antecedent for price comparisons in the purchase situation. In a quasi-experiment,… read more here.
Keywords: price memory; physical supermarket; supermarket; price ... See more keywords