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   Articles with "consumers purchase" as a keyword



Sustainable consumption in the circular economy. An analysis of consumers’ purchase intentions for waste-to-value food

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recommendations! Published in 2020 at "Journal of Cleaner Production"

DOI: 10.1016/j.jclepro.2019.119870

Abstract: Abstract This study is aimed at evaluating the relative influence of socio-demographic and psychological features that rule the extent to which consumers engage in the circular economy, purchasing waste-to-value (WTV) food enriched with ingredients otherwise… read more here.

Keywords: waste value; consumers purchase; purchase intentions; circular economy ... See more keywords
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Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective

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recommendations! Published in 2020 at "Journal of Retailing and Consumer Services"

DOI: 10.1016/j.jretconser.2020.102162

Abstract: Abstract This study contributes to current literature by constructing a model to evaluate how using green marketing to promote brand image affects consumers' purchase intentions. First, the decision-making trial and evaluation laboratory (DEMATEL) method was… read more here.

Keywords: consumers purchase; indicator; exploring effect; method ... See more keywords

Are they companions or intruders? The impact of advertising tourist images on consumers’ purchase intentions for tour packages

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recommendations! Published in 2025 at "Current Issues in Tourism"

DOI: 10.1080/13683500.2025.2458732

Abstract: This study investigates how advertising tourist images affect consumers’ purchase intentions for group tour packages and self-guided tour packages. In this research, an exploratory content analysis was conducted first to examine the features of advertisements… read more here.

Keywords: consumers purchase; advertising tourist; tour packages; tourist images ... See more keywords
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Factors Determining Consumers’ Purchase Intentions Towards Dried Fruits

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recommendations! Published in 2020 at "International Journal of Fruit Science"

DOI: 10.1080/15538362.2020.1774477

Abstract: ABSTRACT Two studies were conducted to investigate the factors determining consumers’ purchase intentions toward dried fruit in Taiwan. In the first study, we identified the most appropriate scale structure by using exploratory factor analysis on… read more here.

Keywords: consumers purchase; purchase intentions; fruit; factors determining ... See more keywords

Golden opportunities? How marketing expectations drive purchase intentions of golden rice in Bangladesh and the Philippines

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recommendations! Published in 2024 at "GM Crops & Food"

DOI: 10.1080/21645698.2024.2418161

Abstract: ABSTRACT Golden Rice (GR), genetically modified (GM) rice enriched with provitamin A, holds promise to address micronutrient deficiencies in developing countries. However, its success hinges on market acceptance. This study investigates how the marketing aspects… read more here.

Keywords: rice; purchase intentions; consumers purchase; golden rice ... See more keywords
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A practice of reciprocity: how dose cause-related sport marketing stimulate consumers’ purchase intentions?

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recommendations! Published in 2024 at "Asia Pacific Journal of Marketing and Logistics"

DOI: 10.1108/apjml-06-2024-0818

Abstract: PurposeGrounded in social cognitive theory, social exchange theory and “cognition-emotion-behavior intention” analysis framework, a theoretical model of cause-related sport marketing (CRSM) affecting consumers’ purchase intentions was constructed through a case study. This model was then… read more here.

Keywords: related sport; sport marketing; consumers purchase; cause related ... See more keywords

Integrating the value–belief–norm model and the theory of planned behavior for explaining consumers’ purchase intention of suboptimal food

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recommendations! Published in 2024 at "British Food Journal"

DOI: 10.1108/bfj-05-2024-0426

Abstract: PurposeMany studies have demonstrated that consumers tend to reject “suboptimal foods” (SF), despite the foods being suitable for human consumption. This study integrated the value–belief–norm (VBN) model and the theory of planned behavior (TPB) to… read more here.

Keywords: food; consumers purchase; purchase intention; model ... See more keywords

Study on enhancing consumers’ purchase intention in E-commerce agricultural products

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recommendations! Published in 2025 at "British Food Journal"

DOI: 10.1108/bfj-09-2024-0952

Abstract: PurposeThe purpose of this paper is to utilize the ISM–MICMAC–AHP integrated method to determine the factors influencing consumers’ purchase intention towards e-commerce agricultural products and develop a model, as well as to explore strategies to… read more here.

Keywords: consumers purchase; commerce agricultural; agricultural products; purchase intention ... See more keywords

Exploring the impact of certainty language style in social media influencers-generated content on consumers’ purchase behavior

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recommendations! Published in 2025 at "Journal of Research in Interactive Marketing"

DOI: 10.1108/jrim-09-2023-0314

Abstract: PurposeThe purpose of this study is to investigate the impact of the language style of certainty in social media influencers’ (SMIs) generated content on consumers’ purchase behavior. It aims to provide insights into how the… read more here.

Keywords: purchase behavior; language style; certainty language; language ... See more keywords
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Impact of consumption values on consumers’ purchase of organic food and green environmental concerns

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recommendations! Published in 2021 at "Social Responsibility Journal"

DOI: 10.1108/srj-01-2021-0026

Abstract: Purpose This study aims to examine the impact of consumption values on consumers’ purchase of organic food and green environmental concerns. Additionally, the relationships between green environmental concerns and consumers’ purchase of organic food are… read more here.

Keywords: green environmental; organic food; consumers purchase; environmental concerns ... See more keywords

The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking

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recommendations! Published in 2024 at "SAGE Open"

DOI: 10.1177/21582440241247362

Abstract: This study aims to investigate the relationships of narrative role, empathy, host identification, spatial distance, and purchase intention. This study conducts three experiments with 460 participants to analyze the influencing mechanism of narrative role (in-group… read more here.

Keywords: host; role; group; narrative role ... See more keywords