What's inside matters : the impact of ingredient branding on consumers' purchasing behaviours in services
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102690
Abstract: Abstract Ingredient branding has been widely used as a marketing strategy to create added value and enhance market competitiveness in a variety of durable and non-durable product categories. Despite its prevalence in practice, current research… read more here.
Keywords: branding consumers; consumers purchasing; ingredient branding; purchasing behaviours ... See more keywords
AN ANALYTICAL VIEW OF CONSUMERS’ PURCHASING BEHAVIOUR IN TERMS OF E-COMMERCE DURING COVID-19
Sign Up to like & getrecommendations! Published in 2022 at "Polish Journal of Management Studies"
DOI: 10.17512/pjms.2022.26.1.09
Abstract: Due to its numerous advantages, and largely also because of the COVID-19 pandemic, online shopping has become the easiest and most convenient way for consumers to shop. The main goal of the paper is to… read more here.
Keywords: purchasing behaviour; online shopping; behaviour; consumers purchasing ... See more keywords
The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.865702
Abstract: This study investigated the impact of online product reviews on consumers purchasing decisions by using eye-tracking. The research methodology involved (i) development of a conceptual framework of online product review and purchasing intention through the… read more here.
Keywords: eye tracking; reviews consumers; consumers purchasing; attention ... See more keywords
Investigating Young Consumers’ Purchasing Intention of Green Housing in China
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DOI: 10.3390/su10041044
Abstract: The issues of energy crisis, environmental degradation, and climate change present a severe challenge to the sustainable development in China. The development of green building (GB) is considered one of the most popular strategies toward… read more here.
Keywords: purchasing intention; young consumers; green housing; china ... See more keywords
Enhancing Sales of Green Agricultural Products through Live Streaming in China: What Affects Purchase Intention?
Sign Up to like & getrecommendations! Published in 2023 at "Sustainability"
DOI: 10.3390/su15075858
Abstract: Live streaming of agricultural products can reduce farmer losses caused by unsalable agricultural products and increase the income of farmers. Live streaming can be especially effective for green product sales as it can increase viewer… read more here.
Keywords: purchasing behavior; agricultural products; green consumption; live streaming ... See more keywords