Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand
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DOI: 10.1016/j.jretconser.2017.07.002
Abstract: This research shows that consumers' relationship to terroir store brand, measured through attachment and two facets of brand loyalty (attitudinal and behavioral) is respectively influenced by their perceptions of the product, retailer and store. More… read more here.
Keywords: store brand; retailer; brand; consumers relationship ... See more keywords