Product visuals and consumers’ selective exposure: The role of thought generation and cognitive motivation
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DOI: 10.1080/13527266.2021.1923556
Abstract: ABSTRACT We tend to look for, interpret, and remember information consistent with our beliefs and attitudes. This tendency toward biased information processing has been extensively studied in relation to long-standing, deeply held beliefs and attitudes… read more here.
Keywords: information; product; consumers selective; product visuals ... See more keywords