An Examination of Korean Consumers' Sentiments Toward Technology-Based Business Practices
Sign Up to like & getrecommendations! Published in 2018 at "Journal of International Consumer Marketing"
DOI: 10.1080/08961530.2018.1439792
Abstract: ABSTRACT Ethics has been gaining broad recognition as a critical component in the determination of the success of new technology. Yet, there is a surprising paucity of research that explicitly deals with the ethical aspect… read more here.
Keywords: technology based; korean consumers; sentiments toward; consumers sentiments ... See more keywords