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Published in 2019 at "European Journal of Marketing"
DOI: 10.1108/ejm-06-2019-966/full/html
Abstract: This is an editorial to a special issue on Consumers and Technology in a Changing World. Appearing in volume 53 issue 6, European Journal of Marketing (2019)
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Keywords:
consumers technology;
changing world;
technology changing;
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Published in 2019 at "European Journal of Marketing"
DOI: 10.1108/ejm-11-2017-0826
Abstract: Purpose The purpose of this paper is to provide a perspective on consumers and technology in a changing world using insights gained from subsistence marketplaces. Consumers in a changing world are on different parts of…
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Keywords:
consumers technology;
subsistence marketplaces;
changing world;
subsistence ... See more keywords