Investigating the role of social presence dimensions and information support on consumers’ trust and shopping intentions
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DOI: 10.1016/j.jretconser.2019.06.007
Abstract: Social presence of consumers is increasingly important in social commerce and online merchants are looking for ways to enhance that for boosting consumers? trust and product sales. The prior studies have recognized the influence of… read more here.
Keywords: consumers trust; social presence; presence; information support ... See more keywords
Effects of different sponsorship disclosure message types on consumers’ trust and attitudes
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DOI: 10.1080/02650487.2020.1807229
Abstract: Abstract Addressing the problem of increasing sponsored eWOM and diverse and confusing disclosure practices, this study examined the effects of different types of sponsorship disclosure messages on (1) consumers’ trust in the sponsored product reviewer… read more here.
Keywords: disclosure message; disclosure; consumers trust; effects different ... See more keywords
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities
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DOI: 10.1093/jcr/ucz026
Abstract: The essence of a brand is that it delivers on its promises. However, consumers’ trust in brands (CTB) has declined around the world in recent decades. As a result, CTB has become a major concern… read more here.
Keywords: consumers trust; trust brands; price; mix activities ... See more keywords
Comparing Antecedents of Chinese Consumers’ Trust and Distrust
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DOI: 10.3389/fpsyg.2021.648883
Abstract: To help retailers gain consumers’ trust, many studies have investigated antecedents of consumer trust. However, distrust, a concept closely related to trust, has attracted only sporadic research attention. As a result, whether factors that increase… read more here.
Keywords: chinese consumers; consumer; trust; trust distrust ... See more keywords