“Monkey See, Monkey Do?”: The Effect of Construal Level on Consumers’ Reactions to Others’ Unethical Behavior
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DOI: 10.1007/s10551-018-3870-x
Abstract: This research examines how and why reactions to other consumers’ unethical behavior differ among consumers and vary in different situations. Drawing on construal level theory, the authors propose that the relationship between other consumers’ unethical… read more here.
Keywords: effect; consumers unethical; behavior; construal level ... See more keywords