The Effect of Social Support on Consumers' Variety Seeking
Sign Up to like & getrecommendations! Published in 2024 at "International Journal of Consumer Studies"
DOI: 10.1111/ijcs.13080
Abstract: Social support is paramount to people's well‐being. Yet little is known about how such support influences individuals' consumption decisions in retail contexts. This multi‐method research featured five quantitative studies and showed that receiving social support… read more here.
Keywords: effect; variety seeking; consumers variety; social support ... See more keywords