The effect of sequential information on consumers' willingness to pay for credence food attributes
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DOI: 10.1016/j.appet.2017.07.021
Abstract: The use of experimental methods to determine consumers' willingness to pay for "quality" food has been gaining importance in scientific research. In most of the empirical literature on this issue the experimental design starts with… read more here.
Keywords: information; information consumers; willingness pay; consumers willingness ... See more keywords
UK Consumers’ Willingness to Pay for Auto-Renewal Contract Attributes
Sign Up to like & getrecommendations! Published in 2024 at "International Journal of the Economics of Business"
DOI: 10.1080/13571516.2024.2376420
Abstract: Abstract Firms and consumers widely utilize auto-renewal contracts (ARCs) due to their convenience. However, significant issues associated with ARCs indicate the need for policy intervention to reflect how consumers perceive the trade-offs involved in transitioning… read more here.
Keywords: auto renewal; willingness pay; renewal; pay auto ... See more keywords
Pay or freeload? Exploring consumers' willingness to pay in the copyright industry under digital transformation: the roles of copyright moral norms and values
Sign Up to like & getrecommendations! Published in 2025 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-06-2025-1223
Abstract: This research examines consumers' willingness to pay for digital copyright content during the digital transformation era, focusing on the psychological mechanisms that underlie their decision-making. Integrating the S-O-R theory and elaboration likelihood theory, the research… read more here.
Keywords: copyright moral; moral norms; willingness pay; norms values ... See more keywords
Facial or non-facial? The impact of emoji types on chatbots’ service recovery
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DOI: 10.1108/apjml-11-2024-1781
Abstract: PurposeThis study aims to explore the impact of the types of emojis used in chatbots’ service recovery on consumers’ willingness to forgive.Design/methodology/approachTwo experiments were conducted to test the proposed hypotheses.FindingsThe results show that chatbots using… read more here.
Keywords: service recovery; recovery; chatbots service; consumers willingness ... See more keywords
A mediator of consumers' willingness to pay for halal logistics
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DOI: 10.1108/bfj-01-2020-0047
Abstract: PurposeThe halal industry has been growing in recent years, seeing an increasing demand for halal products from both Muslim and non-Muslim consumers and acknowledging that halal is a universal concept accepted by both Muslim and… read more here.
Keywords: non muslim; willingness pay; halal; consumers willingness ... See more keywords
Consumers' willingness to adopt genetically modified foods
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DOI: 10.1108/bfj-04-2019-0260
Abstract: PurposeThis study investigates consumers' willingness to adopt genetically modified foods (GM) and the role of innovation and behavioral determinants.Design/methodology/approachA new integrated model that expands the Health Belief Model (HBM) into the Innovation Diffusion Theory (IDT)… read more here.
Keywords: adopt foods; willingness adopt; genetically modified; adopt genetically ... See more keywords
Modelling the predictors of consumers’ willingness to pay premium price for sustainable products
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Asia Business Studies"
DOI: 10.1108/jabs-03-2020-0099
Abstract: Purpose The purpose of this paper is to increase existing knowledge of consumers’ sustainable products via converging and testing social identity and value-belief-norm theory used in sustainable behaviour literature. More specifically, the present paper incorporated… read more here.
Keywords: premium price; consumers willingness; sustainability; sustainable products ... See more keywords
Consumers’ Willingness to Pay for Tactile Impressions: A Study Using Smartphone Covers
Sign Up to like & getrecommendations! Published in 2022 at "IEEE Access"
DOI: 10.1109/access.2022.3197891
Abstract: This study examines in what way tactile impressions affect consumers’ willingness to pay for a product. We used a sample of 139 students and staff from a large university in Japan. Participants, who are also… read more here.
Keywords: willingness pay; pay; smartphone covers; tactile impressions ... See more keywords
Drivers of Consumers’ Willingness to Answer an eWOM Solicitation for a Time-Limited Offer
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DOI: 10.1177/10949968221083096
Abstract: To quickly develop awareness of time-limited offers, marketers use an increasing number of eWOM solicitations, whereby they ask their customers to spread statements to their friends and acquaintances about products or a company. Despite growing… read more here.
Keywords: time; consumers willingness; limited offer; drivers consumers ... See more keywords
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Interactive Marketing"
DOI: 10.1177/10949968221136555
Abstract: Consumer information is an increasingly valuable resource in the digitally interconnected modern world. Globally, the number of firms collecting and exploiting consumer information to optimize their marketing efforts is increasing rapidly. The authors determine how… read more here.
Keywords: information; personal information; share personal; willingness share ... See more keywords
Analysis of Chinese consumers’ willingness and behavioral change to purchase Green agri-food product online
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DOI: 10.1371/journal.pone.0265887
Abstract: Internet coupled with agricultural development in full swing, green agri-food product e-commerce has become a hot topic in the development of e-commerce. However, due to the seasonality, territoriality, weak quality, difference, and dispersion of agri-food… read more here.
Keywords: agri food; food products; food; consumers willingness ... See more keywords