The effect of sequential information on consumers' willingness to pay for credence food attributes
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DOI: 10.1016/j.appet.2017.07.021
Abstract: The use of experimental methods to determine consumers' willingness to pay for "quality" food has been gaining importance in scientific research. In most of the empirical literature on this issue the experimental design starts with… read more here.
Keywords: information; information consumers; willingness pay; consumers willingness ... See more keywords
A mediator of consumers' willingness to pay for halal logistics
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DOI: 10.1108/bfj-01-2020-0047
Abstract: PurposeThe halal industry has been growing in recent years, seeing an increasing demand for halal products from both Muslim and non-Muslim consumers and acknowledging that halal is a universal concept accepted by both Muslim and… read more here.
Keywords: non muslim; willingness pay; halal; consumers willingness ... See more keywords
Consumers' willingness to adopt genetically modified foods
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DOI: 10.1108/bfj-04-2019-0260
Abstract: PurposeThis study investigates consumers' willingness to adopt genetically modified foods (GM) and the role of innovation and behavioral determinants.Design/methodology/approachA new integrated model that expands the Health Belief Model (HBM) into the Innovation Diffusion Theory (IDT)… read more here.
Keywords: adopt foods; willingness adopt; genetically modified; adopt genetically ... See more keywords
Modelling the predictors of consumers’ willingness to pay premium price for sustainable products
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DOI: 10.1108/jabs-03-2020-0099
Abstract: Purpose The purpose of this paper is to increase existing knowledge of consumers’ sustainable products via converging and testing social identity and value-belief-norm theory used in sustainable behaviour literature. More specifically, the present paper incorporated… read more here.
Keywords: premium price; consumers willingness; sustainability; sustainable products ... See more keywords
Consumers’ Willingness to Pay for Tactile Impressions: A Study Using Smartphone Covers
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DOI: 10.1109/access.2022.3197891
Abstract: This study examines in what way tactile impressions affect consumers’ willingness to pay for a product. We used a sample of 139 students and staff from a large university in Japan. Participants, who are also… read more here.
Keywords: willingness pay; pay; smartphone covers; tactile impressions ... See more keywords
Drivers of Consumers’ Willingness to Answer an eWOM Solicitation for a Time-Limited Offer
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DOI: 10.1177/10949968221083096
Abstract: To quickly develop awareness of time-limited offers, marketers use an increasing number of eWOM solicitations, whereby they ask their customers to spread statements to their friends and acquaintances about products or a company. Despite growing… read more here.
Keywords: time; consumers willingness; limited offer; drivers consumers ... See more keywords
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information
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DOI: 10.1177/10949968221136555
Abstract: Consumer information is an increasingly valuable resource in the digitally interconnected modern world. Globally, the number of firms collecting and exploiting consumer information to optimize their marketing efforts is increasing rapidly. The authors determine how… read more here.
Keywords: information; personal information; share personal; willingness share ... See more keywords
Analysis of Chinese consumers’ willingness and behavioral change to purchase Green agri-food product online
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DOI: 10.1371/journal.pone.0265887
Abstract: Internet coupled with agricultural development in full swing, green agri-food product e-commerce has become a hot topic in the development of e-commerce. However, due to the seasonality, territoriality, weak quality, difference, and dispersion of agri-food… read more here.
Keywords: agri food; food products; food; consumers willingness ... See more keywords
CONSUMERS' WILLINGNESS TO CONSUME SUSTAINABLE AND LOCAL WINE IN ITALY
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DOI: 10.14674/ijfs-1648
Abstract: Wine production is a relevant sector of the Italian economy and recently consumer demand has drastically changed due to their orientation towards new attributes of quality wines. Sustainability aspects are credence attributes that have an… read more here.
Keywords: sustainable local; wine; consumers willingness; willingness consume ... See more keywords
A Study on Consumers’ Willingness to Pay for Remanufactured Products: A Study Based on Hierarchical Regression Method
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DOI: 10.3389/fpsyg.2019.02044
Abstract: As one of the low-carbon products, remanufactured products are being paid more attention in more and more countries. But the low willingness of Chinese consumers to pay for them makes it difficult for remanufactured products… read more here.
Keywords: remanufactured products; regression method; willingness pay; consumers willingness ... See more keywords
When helping is risky: The influence of ethical attributes on consumers’ willingness to buy farmer-assisting agricultural products online
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1014972
Abstract: Chinese e-commerce platforms have long helped to sell agricultural products through farmer-assisting marketing activities, effectively alleviating the problem of stagnant agricultural products in some areas, and have become a valuable cause-related marketing strategy. The ethical… read more here.
Keywords: agricultural products; assisting agricultural; farmer assisting; ethical attributes ... See more keywords