Managing consumption communities
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DOI: 10.1080/0965254x.2018.1425307
Abstract: Abstract Companies are increasingly searching for ways to manage consumption communities. However, previous studies on consumption communities suggest that managing them is difficult, if not impossible, because communities are self-directed and consist of equal, autonomous… read more here.
Keywords: managing consumption; article; management; consumption communities ... See more keywords
Conflict in online consumption communities: a systematic literature review and directions for future research
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DOI: 10.1108/imr-02-2021-0059
Abstract: PurposeThe purpose of this study sets out to examine (1) how have conflicts been conceptualized and operationalized within the context of online consumption communities? (2) what are the main conflict management, resolution strategies and frameworks… read more here.
Keywords: research; conflict; literature; consumption communities ... See more keywords