Consumption context in consumer research: methodological perspectives
Sign Up to like & getrecommendations! Published in 2017 at "Current opinion in food science"
DOI: 10.1016/j.cofs.2017.05.001
Abstract: This review and opinion paper considers methods available to consumer researchers in product-focused investigations who wish to: (i) appraise or account for appropriateness of product use, and (ii) increase aspects of ecological validity and/or mitigate… read more here.
Keywords: consumer research; use; consumption context; consumer ... See more keywords
Hedonic response sensitivity to variations in the evaluation task and culinary preparation in a natural consumption context
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Nutrition"
DOI: 10.3389/fnut.2022.1008577
Abstract: Hedonic measurements in the frame of consumer tests of foods are prone to many different biases and the validity of test designs has been subject to much research with special emphasis on the role of… read more here.
Keywords: natural consumption; task; consumption context; evaluation task ... See more keywords