Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers
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DOI: 10.1093/jcr/ucae037
Abstract: This research tests a solution for consumers to recover faster from negative experiences. We identify this solution by examining how the manner in which review writers express their emotions and rational thoughts in their reviews… read more here.
Keywords: negative consumption; digital therapy; emotional rational; consumption experiences ... See more keywords
The Social Congruency Framework: Mapping Different Types of Social Consumption Experiences
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DOI: 10.1177/09637214251313712
Abstract: It is often said that much of consumption is “social” in nature, but what does this mean? This article proposes the social congruency framework for differentiating between different types of social consumption experiences—characterizing a consumption… read more here.
Keywords: consumption; congruency; social consumption; consumption experiences ... See more keywords