When the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses
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DOI: 10.1016/j.jbusres.2019.08.026
Abstract: Abstract Although the research on online consumer reviews (OCRs) is broad, several important gaps still exist. This paper aims to bridge some of these gaps by studying the influence of positive OCRs (pOCRs) on post-consumption… read more here.
Keywords: post consumption; consumption responses; online consumer; performance ... See more keywords
When Paying Is (Even More) Painful: Personality-Based Heterogeneity in Consumption Responses to Economic Hardship
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DOI: 10.1177/19485506231167020
Abstract: Economic downturns lead to declining consumer spending, but people vary considerably in their consumption responses. We investigate an important driver of this heterogeneity, personality. Trait level variation has been observed in the levels of psychological… read more here.
Keywords: personality; economic hardship; consumption responses; responses economic ... See more keywords