Measuring the content characteristics of videos featuring augmented reality advertising campaigns
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DOI: 10.1108/jrim-01-2018-0027
Abstract: Purpose Over the past few years, advertisers have adopted augmented reality (AR) technology in advertising campaigns. To overcome the geographic limit, advertisers record the interaction between people and virtual objects in AR campaigns and upload… read more here.
Keywords: videos featuring; content characteristics; augmented reality; advertising ... See more keywords
Effects of Content Characteristics and Improvement in User Satisfaction on the Reuse of Home Fitness Application
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DOI: 10.3390/su15108371
Abstract: As the global fitness industry rapidly digitalizes, home fitness applications have emerged as a convenient solution for people to exercise anytime, anywhere. This study investigated the mediation effect of exercise satisfaction on the relationship between… read more here.
Keywords: fitness applications; home fitness; content characteristics; satisfaction ... See more keywords