Articles with "content effects" as a keyword



You eat “like a girl”: gender differences in content and effects of food advertising depicting sports

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Published in 2019 at "Journal of Food Products Marketing"

DOI: 10.1080/10454446.2018.1524807

Abstract: ABSTRACT Research to date is just beginning to examine the nature and impact of portrayals of physical activity on children’s attitudes in the marketing literature. The following two-part study therefore examines gender differences in the… read more here.

Keywords: food advertising; gender differences; content effects; differences content ... See more keywords

A Scoping Review of Prosocial and Antisocial Media Content and Effects in Narrative Entertainment Research Across Five Decades

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Published in 2025 at "Communication Research"

DOI: 10.1177/00936502251395817

Abstract: Despite the popularity of investigations into prosocial and antisocial media content and effects in entertainment research, the essence and boundary conditions of these terms are not well-demarcated. In a preregistered scoping review, we explored how… read more here.

Keywords: content effects; media content; antisocial media; research ... See more keywords