Relationship between social media marketing and young customers’ purchase intention towards online shopping
Sign Up to like & getrecommendations! Published in 2025 at "Cogent Social Sciences"
DOI: 10.1080/23311886.2025.2459881
Abstract: Abstract This study indicates the selected social media marketing (SMM) dimensions such as influence social media content, engagement and interaction, brand awareness and perception, and influencer marketing that have influence on young consumers and drive… read more here.
Keywords: media marketing; online shopping; social media; marketing young ... See more keywords