What to Do After Visiting a Museum? From Post-consumption Evaluation to Intensification and Online Content Generation
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DOI: 10.1177/0047287518793040
Abstract: In the context of museums, this article analyses to what extent visitor evaluation of the experience (attainment, emotion, and satisfaction) drives their short-term online behavior: consumption of further online content (intensification) and posting content in… read more here.
Keywords: content generation; online content; evaluation; online ... See more keywords