EXPRESS: DICE: Advancing Social Media Research through Digital In-Context Experiments
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Marketing"
DOI: 10.1177/00222429251371702
Abstract: This article introduces Digital In-Context Experiments (DICE), an experimental paradigm that enables researchers to study entire social media feeds while tracking users’ granular behavioral data at the post level. Current research paradigms (vignette-based experiments, online… read more here.
Keywords: digital context; social media; context experiments; research ... See more keywords