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Published in 2018 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.09.003
Abstract: In e-commerce websites, products may be presented either deprived of context, in a product image on white background, or with context, in an image with a contextually fitting background. Extant fluency research would suggest preferring…
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Keywords:
contextual images;
image;
positive effect;
effect contextual ... See more keywords