The positive effect of contextual image backgrounds on fluency and liking
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DOI: 10.1016/j.jretconser.2017.09.003
Abstract: In e-commerce websites, products may be presented either deprived of context, in a product image on white background, or with context, in an image with a contextually fitting background. Extant fluency research would suggest preferring… read more here.
Keywords: contextual images; image; positive effect; effect contextual ... See more keywords