Articles with "contextualized approach" as a keyword



Photo from wikipedia

Intercultural competencies for emerging markets: A contextualized approach

Sign Up to like & get
recommendations!
Published in 2021 at "International Business Review"

DOI: 10.1016/j.ibusrev.2020.101792

Abstract: Abstract Emerging markets are increasingly important to researchers and managers focused on helping multinational enterprises to thrive in often attractive yet unfamiliar environments. However, empirical knowledge about emerging markets is relatively under-developed when it comes… read more here.

Keywords: competencies emerging; markets contextualized; intercultural competencies; emerging markets ... See more keywords