An Exploration of the Contingency Influence on Chinese Customers’ Selection of Online Hotel Reservation Channels
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DOI: 10.1177/21582440221120407
Abstract: Hotel companies have tried to sell rooms through their direct online reservation channels, but consumers still purchase a substantial number of rooms through indirect channels operated by online travel agencies (OTAs). This study explores when… read more here.
Keywords: influence chinese; hotel; reservation channels; contingency influence ... See more keywords